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PROBLEM 5 why technique WHY for Customer Segment pick top 3 problems 2 EXISTING ALTERNATIVES Not competitors, alternatives |
SOLUTION how you solve problems listed with features 4 |
UNIQUE VALUE PROPOSITION Solution to the top problem + benefit Promise to customers, End result customer wants + period of time + address the objections 5 HIGH-LEVEL CONCEPT |
UNFAIR ADVANTAGE can't be easily copied or bought don't have to TEST it (validate) - it gets validated by competitors 9 |
CUSTOMER SEGMENTS not too broad! split and make canvas for each segment. Pick strongest one. If 2 sides (buyer and seller) place together using hashtags 1 EARLY ADOPTERS sub segment (accessible? have greater need?) |
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KEY METRICS Metrics + Minimum Success Criteria 7 |
CHANNELS both scalable and not 6 |
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COST STRUCTURE money to launch/ to 10 first customers 8 |
REVENUE STREAMS No business without a revenue! users VS customers (FB example) who is a user? who's a customer? 3 |
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